2024 was a landmark year for WebAR. With better browser support, faster loading times, and creative storytelling, brands went all-in on immersive campaigns that didn’t require an app download. Here are 5 WebAR campaigns that stood out for their innovation, simplicity, and serious ROI.
1. Nike – Air Force 1 AR Try-On
Nike launched a WebAR sneaker try-on for their Air Force 1 line. Users could scan a QR code on a poster or sneaker box and try the shoes on virtually in real time using just their mobile browser. What made it work? Realistic 3D modeling and seamless foot tracking using markerless AR.
2. Coca-Cola – Share a Coke AR Selfie Filter
Coke tapped into nostalgia with an AR selfie filter that let users virtually hold their personalized Coke bottle and share it on social media. No app needed—just a scan and snap. It boosted engagement at summer events and festivals across Asia and South America.
3. IKEA – Place-in-Home WebAR
IKEA’s WebAR solution took product previews beyond static images. Shoppers could place furniture in their home via mobile browser, rotate it, resize it, and even check fabric textures—all with zero installs. Conversion rates jumped over 25% during their Spring campaign.
4. Dior – AR Unboxing Experience
Dior combined luxury with immersion by creating an interactive unboxing journey for their perfume launch. Users scanned the box and watched it blossom into a 3D floral animation with a call-to-action to explore the collection. It became an instant social media trend.
5. Pepsi – Interactive AR Vending Machine
Pepsi installed WebAR-enabled vending machines that offered an interactive experience—users could unlock bonus drinks or play mini AR games by scanning a code. It increased dwell time and gamified everyday interactions in urban locations.
Why WebAR Wins
These campaigns worked because they respected user friction. No apps. No loading screens. Just magic—delivered through the camera. In 2025 and beyond, expect more brands to embrace WebAR not just for marketing but for training, shopping, and even support.
Posted on Mar 26, 2025 by Major Beam